Why I switched back from Limited Time Access to Lifetime Access

When it comes to whether you should offer limited time access (ie: 12 months access) or lifetime access to your programs, it is one that sparks heated discussion.

For those who might not know the difference, below is a quick explanation:

Lifetime Access:

Person buys your course or program and has access to it “forever” (and by the way – I’ll discuss what “forever” actually means and why you need to be extra careful when offering lifetime access to your products.)

Limited Time Access:

Person buys your course or program and has access to it for a limited amount of time only. After that time is up, that person is usually presented with an opportunity to extend or move on to the next program. The most common Limited Time access set up is 12 months access.

This blog post aims to share how I switched from Lifetime to Limited Time back to Lifetime, all the behind the scenes as to why I made these decisions, and my overall learning lessons as a growing online entrepreneur.

My desired outcome for this blog post is not only to provide education on the two types of business models, but it is more about helping entrepreneurs around the world own their truth, and make scary decisions even if they aren’t popular.

For reference, here is what specifically I’ll be covering in this post (if you’re on mobile, click to expand!):

Table of Contents

The Evolution of The BOSSGRAM Academy

Before I can dive into the nitty gritty, I think it’s important to take a step back to talk about the evolution of my current signature program, The BOSSGRAM Academy (BGA), and the real behind the scenes of what it  took to scale it from $0 to $6,000,000 in the last 3 years:

BGA 2019: Evergreen Transition

When I started in 2019, I offered a 1:1 coaching program that quickly booked out.

This is when I converted my teachings into a course, The BOSSGRAM Academy, to scale up my time.

At the time, the program was Lifetime Access.

While running BGA at the time,  I also enrolled in a group coaching program that taught us how to create an evergreen funnel where instead of LIVE launching your course, you were able to sell your program every day using the power of webinars and email sequences.

So by October 2019, when I “relaunched” The BOSSGRAM Academy for it’s second variation after a few program updates, I launched my evergreen funnel too!

BGA 2020:  Removal of Lifetime Access

After putting my program on evergreen where new students were enrolling every month, I started to deal with more problems that were challenging for me to handle as a new entrepreneur at the time.

“Problems” included:

    • Older clients hanging onto BGA and coming on calls asking advanced questions that would overwhelm newer students, and also out of scope from the program.

    • Me getting burnt out from preparing for calls every month while also juggling content, meeting the demands of a growing audience AND learning how to support a growing a team.

    • Paying for thousands of people to keep a product they weren’t even opening or finishing the course. 

    • Clients expecting to get anything new I launched for free because they had lifetime access to BGA.

As a result of these “problems”, I was left feeling exhausted, resentful, and anxious all the time.

Before you say or think anything, as a more experienced entrepreneur now, I can totally see how so many of these problems were solvable with quick fixes.

But at the time, I was in my second year of business, and my maturity and mindset level at the time was not equipped to handle problems such as these.

Looking back – it had nothing to do with my clients, and everything to do with my mindset, systems, and boundaries.

What Made Me Switch to Limited Time Access

In 2020, I joined a group coaching program that was all about creating high ticket programs.

Inside that program, the mentor highly suggested the Limited Time access model for the following reasons:

    • It encourages people to actually complete the program, resulting in better results and increased social proof.

    • More upsell opportunities via extensions, if someone needs more time in the program, they can extend their time for a reduced fee.

    • If you want to sell a high ticket program and that high ticket program is 12 months access, it is better to make sure your entry-level program is also 12 months access so it’s a gradual transition to the next product.

    • Easier to scale and clearer exit plan for products. Lifetime access can be tricky if you ever want to discontinue something.

With my desire to follow a $25,000 program I purchased AND my need to solve the problems I outlined above, Limited Time access honestly seemed like the best option at the time so I decided that this is what we would transition to.

In addition to switching the type of access, I also decided that I wanted BGA to be a Do-It-Yourself program. Meaning that at the time, there would be no more calls with me, because instead the curriculum would be completely streamlined where theoretically clients would be able to get results just by following the material

At the time, this  felt like a decision that would shift me from being a “Coach”, to being a “CEO.” Because truth be told, I was struggling trying to be both. It also felt exciting to finally take a break from doing calls – so at the time, I was all for it.

So officially on July 2020, BGA became a 12 month access program, and if people wanted to extend time, they would be able to do so for a reduced fee.

BGA 2021: The Year of Big Wins and Big Losses with Limited Time Access

The craziest thing is that after implementing limited time access, I was infinitely happier in the short term.

Here were some immediate results we got from switching to a 12 months access only model:

    • More time to be a CEO and actually grow the business. Instead of coaching clients, I was coaching my team.

    • Trained my team to support our clients without me.

    • Saw an increase in testimonials, transformations, and social proof.

    • Switching to Limited Time access for a DIY program increased completion rates to nearly 40%.  For reference, average course completion rates are between 5-15%.

      (This still sounds low, but for a DIY lower ticket program, it is phenomenal to have 1 of 3 students complete the program in full.)

So, you might be thinking:

If you were so much happier with switching to 12 months access only for your program… Why did you switch back to Lifetime access then?

Honestly – a lot of little things stacked on top of each other that played into this.

Let me go through them one by one:

👉 1) More Tech, More Problems

When you decide to sell your programs on Evergreen, you better be prepared for the amount of tech involved.

But did you know switching to a limited time access model ALSO requires a lot of tech? 😂

You gotta have the tech figured out for:

    • When to remind a client their access is coming up

    • Offering an extension to clients and keeping track of those extensions

    • Having a CRM system that keeps track of when someone enrolled and when to remove their access

… the list goes on.

It simply added an extra layer of complexity to our business.

Not to mention, if ONE program already had this much back-end maintenance, it made me fearful of what it would look like if I launched a SECOND program with a similar structure (especially with my type of volume due to my large audience).

👉 2) Friction in the Client Relationship

Here was a pattern I eventually noticed mid way through 2021 for some clients:

    • Phase 1: Client joins BGA and is over the moon excited.

    • Phase 2: Client gets a bunch of results in BGA and consistently raves about the program.

    • Phase 3: Client nears the end of the program and gets the email that lets them know their 12 months is approaching.

    • Phase 4: Client is upset to be leaving the program.

    • Phase 5: Client leaves the program and unfollows me. Relationship is pretty much over.

While the idea of switching to Limited Time access made a lot of sense from an upsell standpoint, because I had no other program to upsell to other than the extension, some clients would feel like we were “kicking them out” and felt unsupported afterwards.

While this absolutely can be solved by having a clear upsell, this wasn’t the only reason why I ultimately decided to switch, so keep reading!

👉 3) Finally Getting My “Ideal” Life

In my 2021 recap post,  I wrote about my top 5 learning lessons. One of them was this:

“Lesson #1: Getting a house and a car is not the end destination. If anything, once you achieve these items, it makes you feel worse.”

What’s funny is I decided to switch to a Limited Time Access and Done-For-You model because I thought it would be the key to getting my “ideal life” of earning passive income and freeing up my time.

What’s ironic is that once I got my dream life, I realized how unpurposeful and out of touch I felt.

I no longer felt inspired or passionate about my work.

I no longer felt connected to my community, whether paid or free.

The way I had structured my business simply made me feel disconnected from everything and everyone.

In short, I was for sure comfortable, but I also felt more empty and directionless than ever more.

Year of 2022: Finding Purpose Again

Before I dive into the nuances of switching BACK to Lifetime Access, I want to share the 2 big epiphanies that led to this point.

(Read the 2021 Recap Blog post here if you’d like to catch up on my lessons in depth!)

👉 Epiphany #1: I no longer wanted to just help coaches get clients. My mission felt much bigger than that.

One of the biggest epiphanies at the end of 2021 was the honest realization that I did not want to help coaches exclusively.

At the heart of it, our company started because I was a content creator who simply wanted to serve and leverage social media to help more people on a mass level…

But like most content creators, I was a starving artist and I struggled to monetize.

When 1:1 coaching fell onto my lap, I realized this was an incredible way to continue to help others but also get paid for it.

Once I became confident and developed social proof through 1:1 client work, I then packaged my knowledge into a course.

I productized my genius, created a company from it, and got it to a place where we’ve now helped thousands of people at scale.

The thing is, through intensive market research and facilitating feedback forms, I learned that our clients feel the same way.

They aren’t just coaches.

In fact, some of them may not want to be coaches in the long term.

At the heart of it, they are creators who simply want to help lots of people and make money at the same time.

So this was my new mission:

Helping mission-driven content creators get visible AND get paid by productizing their genius so they can help more people on a mass scale.

👉 Epiphany #2:  Once I got clear on my mission, the way I saw my client experience changed.

A solid mission was the missing link for me to get excited about my business, my clients, and offers again.

So once I nailed the mission, I began to think about my ideal client experience journey.

If my mission was to help creators help more people on a mass scale while getting paid for it, I needed to map out exactly how I was going to take them there, which led me to create this map of my dream product suite:

I made the connection that my current program, The BOSSGRAM Academy, is the perfect solution for our beginner content creators to finally get their first few paid clients as a way to monetize, even if they have a small following, no experience, and little social proof. 

Teaching Instagram and launching 1:1 client programs would be the least path to resistance of finally getting visible and getting paid.

The issue though, is that most of our clients once they finish BGA, they are booked out and want to scale.

This is where our next program (launching later this year) will come in, where we help creators scale up their time and help more people on a mass level through creating an actual product, like a course.

Eventually I thought about what other problem our ideal client might face afterwards, and I realized that they’d likely need help with managing a team.

This is when I started envisioning creating a mastermind to serve those people – but that probably won’t be for a while because I still have A LOT of work to refine and do. 😅

Why the heck am I telling you all of this?

I’m disclosing this thought process because having an extremely clear mission and having an extremely clear path to how I could bring this mission to life finally gave me the nudge to question whether the limited time access model was right for me.

It also made me question whether I wanted BGA to be a “Do-It-Yourself” program anymore.

At the heart of it, I want our program to be there  for our clients as they grow, pivot, and make changes to their business.

It felt like removing a client’s access to our learning materials felt the opposite of fuelling that mission.

As a result, not only did I decide to switch back to Lifetime Access, but I also decided to re-introduce monthly group mentorship calls with me via Zoom with our clients.

Scary Considerations About Switching Back to Lifetime Access:

However, even though I started questioning the way my existing program was structured, I was still extremely skeptical about switching back to the Lifetime Access model.

This was a HUGE decision, with SO many moving parts to consider:

  • What do I do with the clients who paid for an extension after their 12 months were up? They are going to be pissed if we switch back to Lifetime access!

  • How am I going to communicate this to clients?

  • What if I switch back and it’s a mistake? I can’t go from Lifetime → Limited Time → Lifetime → Limited Time again. My team is going to kill me if I make the wrong decision.

Pros and Cons of Limited Time Access vs. Lifetime Access

As a result of these fears and anxieties, I began to consult other uber successful entrepreneurs and ask about how they set up their programs, in hopes that I could find the “right” answer.

Most high level experienced entrepreneurs I talked to advocated for Limited Time Access, for the following reasons:

✅ Pros of Limited Time Access:

    • Increase in completion rates:
      When people know that they have limited time access to a program, their motivation to complete the program goes up significantly.

    • Results oriented:
      When someone completes the program and makes progress, they will get the actual result and transformation the program was intended for.

    • Increase in testimonials and social proof
      When someone gets results in your program, they are more likely to share their wins. More social proof = more sales.

    • A better pool of qualified candidates for the next offer

      Remember: If people aren’t even completing your entry-level program, they won’t get the necessary results to be good candidates for your next-level program.

    • Control of admin costs
      Less people holding access in your program and therefore taking space in your portal, less cost.

These were all pros that I benefited from, and hearing other ultra successful entrepreneurs tell me why switching back to Lifetime Access could be a detrimental mistake made me feel less confident in making the switch.

However, just as I was about to fall back on keeping my 12 months access – despite my intuition that I could do something different – I finally got the message I needed to hear from my friend, Glo Atanmo, when she explained why she’s kept Lifetime Access for her programs:

“… I remember losing access to a course I paid $4k for and that was eye-opening.

Since that day, I internally committed to never launching a high ticket program or course that didn’t allow people lifetime access, because I just remember how I felt as a consumer.

At the end of the day, life happens. And often! I know most people don’t have an ounce of the drive we do, so I hope for the best, but assume the least when it comes to their completion.

Currently, my Lifetime Customer Value is $61k.
I guess I’m just mostly interested in my $61kers.

So I give lifetime access to weed the others out and allow the hungry ones to continue growing and building with me.

Reading Glo’s explanation made me reflect even more about offering Limited Time Access, and the cons that it included:

❌ Cons of Limited Time Access:

    • Dictates what completion should look like for a client:

      While we might feel like someone should launch their business in less than 12 months, lose weight in X amount of time, or get a crazy life transformation in record speed… life happens.

      Who are we to dictate what a transformation should look like for someone?

    • Does not account for different privileges of clients:

      Imagine how stressful it might be for a single mom working 2 jobs who finally squeezed enough money to buy your program. Their progress in a program is going to look vastly different from someone who can do it full time with zero financial pressure.

    • Can create friction in the relationship:

      As mentioned up top, client’s emotions go through phases. If you don’t have a smooth offboarding process when removing your client from a program, that relationship you built with them can easily be broken with just one wrong interaction.


That being said, even though reading this blog post so far might be convincing you Lifetime access is the way to go, I should also mention there are a lot of serious consequences with Lifetime access, too.

✅ Pros of Lifetime Access

    • Allows clients to go through the program at their own pace

    • Allows clients to refer back to foundational material as they evolve or pivot

    • Potential lifetime loyalty and brand advocacy

    • Clients can evolve with you as the program changes

❌ Cons of Lifetime Access

    • Statistically lower completion rates

    • Lower collection of social proof and client results

    • Different expectations on what lifetime means

      What happens when you want to close the program? Is it lifetime access of the lifetime of the product, or forever? How will you communicate when you phase out a program and stop updating it?

    • Clients from years ago may be unhappy with program changes

      What happens when a client from 2 years ago logs in and sees the program is “not the same” and emails you complaining wanting access to the resources they had 2 years ago?

      How do you manage that? Will you download everything you’ve ever done just in case someone wants an old file? Will you have air tight contracts in place?

    • Expensive admin fees to maintain client base in the system

      How are you going to control your costs in the back end?

      Will you remove clients after X period and give them access to a separate file instead? Will you keep them on? What will you do to manage your growing back end?


Before I dive into the intricacies of how my team and I ultimately switched BACK to Lifetime Access, I want to make an important note:

Reminder: This is NOT a post about whether Lifetime Access or Limited Time access is better than the other.

The truth is, both models work – and they work very successfully.

At the heart of it, every single online entrepreneur felt aligned with their values, whether they were Team Limited Time Access or Team Lifetime Access.

For me in this season of my life, Lifetime Access felt most aligned, so this is what I ultimately decided on.

That said, let me outline how we navigated some key elements of this change:

How our team switched back to Lifetime Access

Switching back to lifetime access was not an easy decision to make.

It’s sticky and it’s complex to switch access back and forth with thousands of clients.

So as a team, we mapped out some of the consequences and how we would need to deal with them.

There were A LOT of sticking points, but the top 3 were these ones:

Sticking Point #1: What to do with the clients who paid for an extension?

If all clients were getting lifetime access to the core curriculum and bonuses again, how would we approach the clients who paid hundreds of dollars to extend time in the program after their 12 months were up?

In the system, we had $90,000 worth of extension revenue.

That is A LOT of money.

But after some deep reflection on what felt most aligned with my values – I decided to offer to refund this amount to all clients who purchased an extension.

It was a scary decision to make, but at that moment, I strongly believed that prioritizing my relationship with my clients was far more important than salvaging $90,000.

However, to offer clients a CHOICE, we would present them the option of either:

1) Getting the refund, OR

2) Getting 6 bi-weekly mentorship calls with me, where no topic is off topic.

This felt like the best option, as we understand some clients may prefer to use this as an opportunity to grow their business – while other clients may appreciate the choice of getting their money back.

Sticking Point #2: What does lifetime access mean?

With switching back to Lifetime Access, it was important to be incredibly clear as to what we meant by this.

Lifetime Access meant the lifetime of the product.

Meaning if BGA were to no longer exist, access would cease.

Lifetime Access also only applied to materials: Core curriculum and bonuses.

However, our Facebook group (including any mentorship calls)  would maintain 12 months access only.

Sticking Point #3: How to communicate this change with clients?

Even reading this blog post was A LOT – so can you imagine how to even delicately communicate these changes to a student pool of 5,000?

After consulting my friend George Bryant, who is an expert in Building Relationships, we learned that the best way to communicate a big change like this would be via Zoom.

We would email all clients letting them know there are big changes coming to the program, and tell them that these changes would be announced first in a Town Hall meeting.

All clients old and new would be invited to hear from me personally as to why we’re making the changes, how we’re making the changes, my learning lessons, and the next steps.

Announcing the Changes: The Client Townhall

On Thursday February 10, 2022 at 10AM, we hosted our first ever BGA Town Hall where hundreds of our clients showed up:


On this call, I opened with sharing some key learning lessons from the last few years of BGA, some of them I’ve outlined in this blog post.

I shared my new mission and my ideal client experience vision, and I announced that BGA would now be Lifetime Access. The chat box went WILD. You had to be there!

After the announcement, I shared the action steps on what clients can expect (re: the refunds, the coaching calls, the updates, and more).

This first part of announcing and communicating the changes to clients was about 1.5 hours.

After this portion of the meeting was over, we opened up Q&A, where clients could express their emotions, share their thoughts, ask questions, leave feedback – anything.

The purpose of this Q&A session was really for me to get a chance to reconnect with the clients I had once lost touch with, and to my surprise, the entire call went on for 8 hours total.

It was the most beautiful thing I’ve ever witnessed in my life.

We had clients crying on the call letting me know how much the program has changed their life, and now getting lifetime access was a cherry on top.

We had clients honestly telling me how it made them feel to lose access to the program, and the mental struggles they were going through while feeling pressure to finish the program.

We had clients ask questions about their business, sharing their wins, their setbacks, everything.

I have a lot of key moments from the call that I’ll take away for life, but keep reading this blog post, because I summarize a lot of my major learning lessons near the end.

Key Lessons Learned from this Experience:

🌟 Lesson #1: There is no right or wrong. Just different.

While I always knew that there were a million and one ways to build a business, seeking advice from a number of entrepreneurs about whether to switch back from Limited Time Access and Lifetime Access made me TRULY realize that there is indeed no right or wrong.

There is only something that is right for you.

For me, it wasn’t even about learning how Entrepreneur A, B, C, D ran their businesses.

It was me witnessing HOW each entrepreneur explained their VERY different business decisions that gave me the biggest learning lesson.

All entrepreneurs I spoke to had so much conviction and certainty.

They all wanted what was best for their clients, and they all got their clients incredible results. All of them felt that their business model fit their values best, too.

It was this moment where I learned that there really are many ways to run a business – and at the end of the day, the only thing you really have is you and your peace.

If you can’t be happy with yourself, and the decisions you make in business are causing you lack of peace…

Then what’s the point of all of this?

Ask yourself what helps you sleep better at night knowing you’ve done your very best – and go with that decision.

🌟 Lesson #2: People are not as mean as you think they are.

In the Town Hall call with our clients, a few people shared their feedback about the program and how losing access made them feel, while also mentioning the program has helped them a lot in many ways.

They also shared some advice on how the program could be improved too.

I realized at that moment that if I had seen this feedback written in an email or in a post, I would have felt defensive or assumed that the person hated me.

I learned at that Townhall meeting how truly different it feels when you receive feedback face-to-face.

Especially as someone who makes a living sharing ideas and showing her face on the internet, I am subjected to criticism and feedback every day.

And when you can’t read the tone of how someone intended to deliver the feedback, or you can’t see their face to gauge what the intention is behind their post, it’s easy for your mind to assume the worst.

Because of this, overtime getting more criticism and “feedback” simply made me jaded and resentful, which ultimately affected the way I approached people and business – whether I knew it or not at the time.

🌟 Lesson #3: There are humans on the other side of the screen. Never forget that.

Students shared what it felt like when they lost access to the program, and a handful of students cried with gratitude. That will sit with me forever.

But what sat with me the most was when a gentleman named Joey who waited 7 hours to get the chance to not ask me a question, but instead tell me how much the program has changed his life:

This student is paralyzed from the neck down, and when he got in an accident and found out about his disability, he thought life had no meaning.

Despite all of these hardships, Joey told me he joined BGA and found a sense of purpose again.

He grew the confidence to use social media and see how he could help others.

Today, Joey now helps other disabled people through his own program and coaching.

Above all else, he talked about how much lifetime access will mean for him as someone who is disabled, as everything he does is via voice control.

There were also other students on the call who expressed the same level of gratitude, outlining how much lifetime access would mean to their mental health, and how much pressure was lifted off their shoulders.

There was so much magic that happened in the Town Hall call that there is honestly no way for me to encapsulate in a blog post, but here’s what I can tell you:

Sharing this experience and spending 8 hours with our students further validated our company’s decision to relook at our business model and see how we could change it to align with our values – even if it means losing money, even if it means losing face, and even if it means being more creative and doing extra work.

The impact of that Town Hall call will change my life forever, and will change my team’s lives forever too, because the following day, we had a team debrief where so many of us cried when recapping our incredible learnings from speaking with our students face-to-face and hearing their stories.

🌟 Lesson #4: Make decisions with your best clients in mind, not your worst.

I learned from this experience that I’ve operated by making decisions based on worst case scenarios, and this ultimately robbed our best clients from the best possible experience.

As I scaled and as I grew, inevitably my exposure to “bad apple” experiences grew too – and this completely soured my view on how to do business and how to create positive client experiences. 

So as a way to protect myself and my company from these negative experiences, we would create rules, automations, and systems to make sure they would never happen again.

This is what scaling means, right?

For example:

Clients breaking a boundary? OK – time to remove this type of access for everyone.

Clients asking too many questions on a call? OK – only 1 question per client on a call moving forward!

Clients causing drama in our customer support lines? OK – time to change an entire policy.

While it’s fair to create processes that protect your business – it’s also important to evaluate whether those processes come at the expense of building deeper relationships with your clients and the people who support you.

The truth is, I would constantly restructure things and create policies in response to “bad apple” experiences instead of actually:

  1. Doing the inner work to process how that experience made me feel and why, and

  2. Getting creative to solve the problem, without changing my whole damn business model, process, or policy every time

But what I realize now is that in the pursuit of scaling a business, and in the pursuit of protecting myself from “bad apples”…

I basically took my own soul out from my program and took my own soul out from the company.

There was no “Vanessa” anymore.

Just a whole lotta outsourcing, whole lotta automations, and whole lotta mass marketing, mass communication, mass everything.

Without knowing it in the moment, I became so disconnected to my people that I also became disconnected to my purpose.  And without purpose, I was absolutely directionless.

Today, when faced with making decisions related to client relationships and experiences, here’s what my friend Jereshia Hawk advised me to do instead: 

  1. Find 4-5 of your ideal clients and ask yourself why they are your ideal client.

  2. When making decisions keep these 4-5 ideal clients in mind and ask yourself how they would feel if you made that decision. This will act as your filter.

Bottom line: Serve your clients at their highest selves. Assume the best in them. And don’t ruin the client experience for your best clients just because of a few “bad apples”.

🌟 Lesson #5: Never feel scared to undo a decision you once preached.

Finally, if you got anything out of this long ass blog post, I hope you take away this:

It’s okay to change your mind.

I think one of the biggest things holding me back from going back to Lifetime access was the fact that I had preached Limited Time Access wholeheartedly before.

I talked about Limited Time Access  in depth in a podcast episode, explained this to all our clients, and even encouraged the business model to my peers.

But while I felt embarrassed to go back on what I preached, I also realized a few things about myself:

We mature and evolve as business owners (and as humans in general).

Vanessa from 2022 is very different from 2019, 2020, and 2021.

As such, my conviction behind having a limited time access business model simply became fainter and fainter as I got clearer on who I am and who I want to be known for.

Again, this isn’t to say that one business model is better than the other – but it IS to say that in this season of my life, Lifetime Access just seems to be the better fit for me.

If I could etch myself out on a timeline, it would look like this:

👉 2019 – I didn’t know any boundaries, and I was a constant giver. I gave so much until my cup was always empty and depleted.

👉 2020 – As a result of extreme giving, I became resentful as I grew and I often  felt taken advantage of.

I constantly saw the worst in people. I was tired, burnt out, exhausted – and I thought that removing a bunch of access and changing my business model would make things better.

And it did – temporarily.

👉 2021 – Pardon my french but I was fucking lost.

My business was going up and down (as detailed in my 2021 recap post, I felt lost in the direction of my business in general, and I had to hit a mental rock bottom in order to ask the important questions in life:

… Aside from making money, what is my real purpose here?

… Why did I even start this business in the first place?

… What are my true values?

… Do I need to grow my business month over month to be happy?

By answering these questions, it led me to Vanessa 2022.

Someone who consciously chooses joy over anything else – even if shit is hitting the fan.

Someone who understands the difference between growing a business and building a business.

Someone who is clearer on her values, and is willing to make changes to her business to fit those values, even if it means losing money in the process.

👋 Parting Notes 

If you got this far, I really do appreciate it.

I’ve spent nearly over 12 hours piecing this together because it matters to me that online entrepreneurs around the world can see that building a business is more than meets the eye.

There’s a lot of emotions, strategy, roadblocks, and mistakes that not enough people talk about.

I hope that by sharing my experience extensively, it inspires you to not be afraid to make changes in your business and in your life.

If this post impacted you in anyway, please let me know by tagging me in your stories @vanessalau.co or even just shooting me a DM.

It means the world that you’ve taken the time, and that someone out there in the world is reading what I have to share.

I appreciate you. I love you. Thank you. And I hope this post provided insight.

With gratitude,

Vanessa Lau

PS: If you like content like this, I recommend signing up for my Content Creator to CEO Newsletter.

Originally this story was only meant for those on my mailing list, but my post grew so much that I decided to convert it to a blog post instead.

However, this is a taste of the type of stories I share privately to the Content Creator to CEO newsletter family, so if you’d like to get 1 email from me every week, then click here to sign up.

PPS: The new era of The BOSSGRAM Academy is relaunching soon WITH some amazing updates to reflect our new mission. If you are a creator who wants to learn how to sign paid clients as a way to help others on a deeper level and get paid for it, then you would be a great fit.

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