How to Build a POWERFUL Personal Brand on Social Media 2020 STRATEGY!

How to Build a POWERFUL Personal Brand on Social Media 2020 STRATEGY!

Do you know how to build a powerful personal brand on social media? This question is one of the most asked questions, especially among rookie entrepreneurs.

In my latest YouTube video, I talk about personal branding. I also specifically share my tips, tricks, and strategies. If you want to learn how to build your personal brand and the steps on branding yourself, press play on the video down below! 👇

Alternatively, you can also continue to read.

I will share with you the definition of personal branding, my strategies, and even my “secret” weapon to personal branding.

Keep scrolling!

Definition of Personal Brand: Why You Should Build a Powerful Personal Brand?

If you search on Google on the definition of personal brand, you will find it easily in the search result. And, I tend to agree with this definition.

What is personal branding?

However, the reality is that personal brand is more than just what you define yourself with.

It is about what the public sees you as. When you are branding yourself, always keep this in mind. A website like Wikipedia defines a personal brand as:

  • The intentional effort to create and influence public perception of an individual
  • Elevating the credibility of an individual
  • Differentiating themselves from their competition
  • And building their reputation on the things they want to be known for

However, if you look at personal branding and what it really meant, you might find that there is a mismatch.

The terms of personal brand and personal branding are two terms that get thrown a lot in the internet space. And I feel like not a lot of people really understand what it means.

Because the reality is personal branding is what and how the public sees you.

Your Perception vs. Public Perception

Let’s say I view myself as the most generous person in the world and that’s how my self-branding sounds like. But maybe the public does not see me that way. Maybe the public sees me as a greedy, selfish, and entitled woman.

And here is the clash that I was talking about. This clash between what my personal brand means to me and what my personal brand means to the public. That is why it’s important to understand how to build a powerful personal brand that tied closely with your vision.

Another example I can show you is by using my name.

When you think of my name “Vanessa Lau”, what are some of the words you can come up with?

What are the adjectives, verbs, terms, or feelings associated with my name? Ultimately, these things contribute to what my personal brand really is.

So, once you understand this, you can easily make a conscious effort to be consistent in your:

  • Marketing
  • Communications
  • Perception

This way, it helps you to communicate your personal brand effortlessly. It will help you create a strong, cohesive, and recognizable personal brand on social media. Because if you want to be on the same page with your audience, you need to know this first.

Because if there is a disconnect between your audience and you, it means you’re just not good at communicating what your personal brand really is.

How to Build Powerful Personal Brand: Exploring The 12 Brand Archetypes

What the heck is a brand archetype?

I get it. When I first heard of this, I was thinking the same exact question too.

But if you want to know how to build your personal brand, you should look into the 12 brand archetypes. They will give you an idea of what personal branding that will work with you.

The idea behind these brand archetypes is that basically all brands in the world fall under one of these. And, these 12 brand archetypes represent universal identities that most brands are composed of. This includes my own personal branding and other companies and brands.

There are 12 different brand archetypes...

The idea behind these brand archetypes is that basically all brands in the world fall under one of these. And, these 12 brand archetypes represent universal identities that most brands are composed of. This includes my own personal branding and other companies and brands.

There are 12 different brand archetypes:

The Outlaw

Basically, the Outlaw is all about breaking the rules and not settling for the status quo. Some great brand examples include Diesel, Harley Davidson, and Virgin.

The Magician

The Magician people believe that anything can happen. As long as you believe in your dreams coming true, nothing is impossible. A really great example of this is Disney.

The Hero

The third brand archetype is what I really identify with. For the Hero, their motto is “If there is a will, there’s always away”. And they are known to make things happen through determination and outworking the rest. A great example of a company that does this is Nike.

The Lover

A romantic type of brand is called the Lover in the brand archetype. They portray sensuality, empathetic, and soothing nature. Great examples of this archetype are brands like Chanel and Victoria Secret.

The Jester

This brand archetype is all about enjoying life and using humor. They are known as the clown, trickster, comedian, practical joker, or the fool. A great example of a brand is Old Spice or M&Ms.

The Everyman

With the Everyman archetype, it’s all about belonging. It’s also about being humble and treating others with fairness and honesty. Target and Ikea are some of the great examples of this brand archetype.

The Caregiver

This one is all about loving your neighbor and being of service to others. Some great brand examples include WWF, UNICEF, and other non-profit organizations.

The Ruler

Luxury brands like Mercedes Benz, Louis Vuitton, and Rolex. This brand archetype portrays having power and control. It’s all about articulating with high excellence.

The Creator

For brands that inspire innovation and seeing potential everywhere, the Creator archetype resonates with them. They are all about being daring, creative and provocative. Apple is a great example of this brand archetype.

The Innocent

The next one is the brand archetype the Innocent. This archetype is all about feeling safe, wholesome, humble, and being honest. Great brand examples are Dove and Aveeno.

The Sage

When it comes to this archetype, they value sharing wisdom and education. You can see a lot of universities fall under this archetype. Some great examples include the BBC and Google.

The Explorer

This brand archetype values freedom and being fearless. They are the ones that enjoy adventures and not feeling fenced in. The North Face, Patagonia, and Jeep are some of the examples of this brand archetype.

As you can see, just by reading about these 12 brand archetypes, you are expanding your knowledge more.

It helps you to understand what you identify yourself with. And, if you refer to these archetypes, it can speed up your personal branding process.

Based on this information so far, which one is your brand archetype? Comment to let me know!

How to Build Powerful Personal Brand: Using the 3x3 Method

Now, moving on the method that I have developed over the course of my entrepreneurial journey.

This 3×3 method has helped me tremendously in navigating my personal brand. It also helps me to stay consistent with my branding.

If you watch one of my older videos, you will also find me mentioning this 3×3 method. And since the last time I published this video, my channel has grown a lot.

So, definitely check it out if you want to understand more what is this 3×3 method all about.

For those of you who do not know what 3×3 method is, I am going to explain it to you now.

Basically, you take three of your values and three of your content pillars and combine them together. Every time you are releasing a video or content on social media, you refer back to these values and content pillars.

By sticking to the same concept of values and content pillars every single time, you are creating consistent personal branding. Let me give you an example.

My three values are:

  • High value
  • Transparency
  • High energy

With these three values, I make sure that everything I create whether they are free or paid are of high value. I also make sure that I am honoring the act of being transparent with my audience. No matter how big my channel and following are going to get, I share that. At times, I even share how much money I make.

And with high energy, I want to ensure that I maintain the same level of energy every single time. Even my colors on my website, videos, podcast episodes, and Instagram all show my high energy.

Combining Values and Content Pillars

And when the values are combined with these three content pillars of:

  • Social media
  • Coaching
  • Entrepreneurship

I am creating consistency in my personal branding.

Every time I create a piece of content on social media I uphold these values and content pillars. This way, I am not straying away from my personal branding.

Personal Branding Strategy: Being Consistent

At this point, you might read the same word over and over again. The keyword to building your personal brand that’s powerful is 👉 consistency.

Do you remember in the beginning I was talking about your perception vs. public perception?

This is where consistency will help with your self-branding effort. The more consistent you are with your 3×3 method, the easier it will be for the public.

As a business owner, it’s important that you have a brand guide. If you do not have a brand guide as of right now, you need to start considering it. This brand guideline will be important when you start outsourcing work to other people.

For example, when you look at this screenshot of my brand guideline, you will understand the things I associate with.

Adjectives describing what Vanessa Lau does

When you hire a contractor or employee, you want to make sure they also help represent you as a brand. With a proper brand guide, it’s easier for them to represent your brand and be consistent.

In my team, I have a video editor and social media manager who consistently help put my content out in the public. They are usually the ones who create content on social media for me for my audience.

Because of this, it’s important that my brand guide helps them to be consistent when they are producing videos and even Instagram graphics for me. This way, it helps everything from the outside looks consistently the same.

This is the reason why my Instagram, Youtube, podcast, and emails look the same and consistent. Because I make sure my team members know my brand guideline. And if you want to build a powerful personal brand in 2020, this is exactly what you need to do.

Be consistent and make sure people you hire are consistent with it, too.

In a Nutshell

If you are a solopreneur, you might not need to go in-depth with a brand guide. But for someone who has a team of people working for them, a consistent brand guide is helpful.

Remember that your personal brand is essentially what the public’s perception is of you.

The more consistent you are, the firmer it will be for you to communicate your personal brand. You want to make sure your values, languages, and aesthetics represent your brand effortlessly.

And if you want to know how to build a powerful personal brand, you need to start being consistent all the time.

Let me know if you found this post helpful. And if you haven’t already, make sure you check out our FREE resources!

Rooting for you, Boss!

– Vanessa

PS: Have you attended my free masterclass yet to help you turn your followers into clients, just like I did? If not, CLICK HERE to register before seats fill up!

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