Do you know how to find content ideas that are both creative and engaging?
You see, I often get asked this type of question.
“Vanessa, how are you able to pump out SO MUCH content on your ALL of your platforms?”
Whenever I’m publishing new content, it almost always leaves people wondering how I do it. Well, today in my latest Youtube video, I’m answering your question.
I am going to share with you my 5 ways to find content ideas fast for social media. The best part about this is you can apply these same tips on different platforms. You can use it to get content ideas on Instagram, YouTube, podcasts, and more!
If you want to watch the full video, go ahead and press play now! 👇 Or, you can also scroll to read my ways on how I get social media content ideas from different places.
Or, you can also scroll to read my ways on how I get social media content ideas from different places.
Tip #1: Find Content Ideas with Blinkist
Now, if you’ve been following me for a while, you know that I use Blinkist. But if you are new to me, Blinkist is a content-summarizing subscription service. Whenever I am in a content rut, I always go to Blinkist to find new social media content ideas.
How does Blinkist work?
What it does is it take some of the most popular non-fiction books and condensed them into 15-minutes of read-only. For someone who does not have enough time to read a book, this is a great alternative for quick skimming through.
Instead of reading a book from cover to cover, you will get the main key points and lessons from these books. The best part about Blinkist is it will only take you 15 minutes!
Not only are you able to read the “blinks” and what it summarized, but you can tap into an audio style as well.
Personally, for me, I have been using Blinkist to help me find content ideas for my business.
Blinkist has so many categories ranging from leadership, marketing, entrepreneurship, health, wellness, and more.
It has taken all of the biggest and most popular books in my niche and summarized them into key points for me.
If you plan to speed up your time when it comes to content creation, Blinkist is a perfect app for you. Now, luckily for you, Blinkist is the sponsor for today’s video. We have partnered up to come up with a link for those who are interested.
If you want to tap into Blinkist, you can click on this link now. The first 100 people who click on this link will get a 7-day free trial which you can cancel anytime. On top of that, you will also get 25% off your membership.
So, if you want to quickly find social media post ideas for business, I highly recommend Blinkist.
Tip #2: Ask Your Audience
Now, moving on to tip number two on how to find content ideas fast for social media platforms.
Whenever I am looking for fresh inspiration, I simply think about the questions my audience is asking.
This may sound like a basic tip. But I promise you, if you do it right, you will create amazing content out of it.
Most of my content pieces are stemmed from questions that my audience asks me all the time. All I have to do is tap into my DMs or scroll through the comment sections on Youtube.
From time to time, I would also set up polls on Instagram. I will usually pick the question that I see coming up a lot and answer it.
Another hack that I can share with you is by using a free website call AnswerThePublic. This free website is a good alternative for those of you who do not have a lot of people asking you questions yet. If your audience is still small, you can benefit from AnswerThePublic.
All you have to do is type in your content idea. You will see all of the top questions that people ask about the topic. And if you take a look at these questions and create content that answers these questions, it’s going to help you tremendously.
People look for solutions to their problems daily. And problems generally stem from questions, right? So, it makes sense for you to create content based on questions being asked by the audience.
Another public place you go to is Facebook groups. It doesn’t matter if you are a big or small creator, if you look at Facebook groups, you will see tons of questions asked every day. All you have to do is join specific Facebook groups related to your niche.
Tip #3: Find Content Ideas on Youtube
This should never surprise you. Youtube is a search engine and it is owned by Google. A lot of the content ideas do come from what people are searching for.
So, you already know that the videos that are doing well are the videos that people are looking for. It’s already validated when it comes to demand. Now, there are ways how you can approach this.
When it comes to finding content ideas on Youtube, you can look at your competitors. If you look at other content creators within your space, you will know which videos are performing well for them.
However, personally, for me, I don’t watch their videos. Number one, this is to protect my energy. Number two, it’s because I want to make sure my content is always unique and has that “Vanessa Lau flavor” to it.
I find that when we watch other people’s content too much, it can be easy to compare our content to them. This can make us feel less confident in our content. Another thing is if we tend to take too much inspiration from our competitors, we can end up copying everything.
So, what I do is I will do my research and determine what videos are doing well. Then, I take that content idea and inject my own spin on it. I will also ask these questions to help me create content ideas:
- What are MY tips?
- What are MY strategies?
- What do I have to say about this?
This ensures that my content is always going to be unique, even though it’s inspired by my competitors.
Another great hack when you try to find content ideas on Youtube is using a plug-in called TubeBuddy. As you may already know, TubeBuddy is one of my favorite plug-ins to use. It allows you to do advanced keyword research and automate a lot of the publishing.
Specifically for me, I tend to use the Keyword Explorer. I will enter the keyword of a topic that I’m thinking about and TubeBuddy will show me a huge list of different ideas. I can use these videos as my inspiration when it comes to creating videos.
It’s such a helpful tool to have when it comes to keyword research and content research. If you’re interested in using this plugin, I highly recommend trying it.
Tip #4: Repurposing Your Old Content
You might be surprised by this one but repurposing your old content is one of the fastest ways to create content.
If you are a content creator who does a lot of content, take some time to look at your previous content and see how you can repurpose it for other platforms.
Let me give you a really, really good example.
If you look at my Instagram, you’ll see that I have carousel posts, infographics, and shareable content pieces. These types of content have given me a lot of traffic. I have essentially blown up my Instagram by doing this.
The perfect thing is that it doesn’t take a lot of time.
Because a lot of my content that I post on Instagram is actually previous content that I’ve done before. What I usually do is take content from another platform and turn it into a piece of content on another platform.
As a content creator, you will get more traffic to your platforms on a daily basis. They come in the form of new subscribers, new followers, new podcast, or new listeners. Most of these people have never seen your past content before or they don’t have the time to comb through your old content.
This is why I think it’s a great idea to repurpose your content. Yes, you are repeating yourself. But to the new followers or subscribers, you are not. And if you are creative and smart enough, you will find ways how to make your content more interactive.
Tip #5: How to Get Content Ideas on Pinterest
This platform is probably one of my favorite ways to find content ideas fast. Whenever I am in a content rut, I will go on Pinterest for some inspiration.
You can skim through the motivational quotes, entrepreneurship tips, and all types of content related to your niche. I will always get so many content ideas that come through this platform.
One of the most popular content I created about multiple revenue streams came from an infographic on Pinterest. I saw that infographic and ended up creating a video on Youtube. It ended up doing so well with nearly 200,000 views.
Pinterest really is a powerful way to find content ideas for your blogs, Instagram, podcast and YouTube.
Go Next Level
So there you have it! I’ve basically walked you through the top five ways how I find all of my content ideas from.
Let me know which one is your favorite and don’t forget to tag me on Instagram when you get the chance to watch the video!