When it comes to Instagram post ideas, delivering quick tips in the form of giving examples can really increase the engagement.
One of the best ways to do this is by creating Instagram carousels like below 👇

If you look at the first graphics, it encourages the audience to swipe next to learn more about the top four different ways that people can get clients.
So when they swipe next, I am giving them quick tips and examples that illustrate how they can get more clients using Instagram.
What I am doing is I am showing my audience my knowledge. Now, before you ask me the question:
“What’s the difference between free content and paid content? What if I am giving too much information?”
The reality is quick tips like these are just tips. They are just pieces of information that help them to recognize certain aspects of their business and lives.
Yes, they are helpful but at the end of the day, they still need my paid services to execute these tips and implement the things I am saying.
Another example that I can share is this graphic down here where I am talking about consultation calls.

Okay, cool. Now that my audience has a sense of awareness of the different ways that they can get clients, the questions are, “Do they REALLY know how to do that consultation call?”
Maybe they do, maybe they don’t.
See, this is where the free content vs. paid content differs from each other.
I give them FREE tips but in order to really understand how those tips work, they still need my paid services.