Did you know I recently hit 100,000 followers on Instagram?
I know. It was mind-blowing for me too but I am so excited about the growth. Again, as I always say, these are all just vanity metrics. But my journey to 100,000 followers on Instagram started not long ago.
In today’s Youtube video, I go through each stage of the strategies I implemented that contribute to this growth. It’s in chronological order and if you want to learn more, click that play button now! Or continue reading.
#1: Finding The Right Niche
For those of you who are new to me, a few years back I took a stab at becoming a beauty influencer. I thought that’s what I wanted at that time.
I was miserable working at my 9-to-5 and Youtube seemed like an escape for me. I saw how much money these influencers were making. I saw the lifestyle that they had and all the free product that was sent to them.
And I thought to myself, “I want that.”
It’s all because I was in a place in my corporate job where I just didn’t want to be there. I thought that doing the makeup route would be my way out because that’s what I wanted.
The truth is for a lot of people, you don’t know what you like until you do it. So yes, I did take a stab at creating tutorials, creating videos, and content for makeup.
Yes, it might lead me to 100,000 followers on Instagram. It could have happen so easily for me. But here’s the thing: I wasn’t super passionate about it.
Vanity Metrics Won’t Get You, 100,000 Followers on Instagram
I was doing it for the wrong reasons. I was doing it because I wanted to get the vanity metrics and became an influencer.
But the reality is that I wasn’t like James Charles or a Nicki Tutorials. I was not so passionate about makeup to the point where I could come up with 20 different looks.
So, every time I did a video, I was just miserable because I didn’t want to do it. I didn’t want to go on camera and put on more makeup on my face only to take it off for the footage.
So, that impacted my consistency. This is why I teach this same method on how to find a niche that is suitable for you by using my PSP formula.
What is a PSP Formula?
In my paid program Bossgram Academy, I teach the PSP formula more in-depth. I teach you how to execute the components of the PSP formula. I believe that in order for a niche to be aligned with you, it has to cover three of these components:
✅ Personal Connection
These three components are so important when it comes to finding a niche.
PSP Formula #1: Personal Connection
When I started, I was missing on the component “personal connection”. I didn’t have a strong enough personal connection to makeup.
When you have a niche, make sure that you have a story behind it. Make sure that you have a personal connection behind it. When I first started my Youtube channel, it was all about helping millennials quit the 9-to-5 jobs.
My personal story me working for two years in corporate, hating it, and taking the leap of faith. My personal story is realizing that there’s so much more to life than climbing the corporate ladder.
PSP Formula #2: Searchable Niche
The next component in the PSP formula that I teach at Bossgram Academy is searchable. Ask yourself these questions:
👉 Is this something that is heavily searched?
👉 Are people looking for it on the internet?
Yes, makeup is heavily searched. So, that checked my box but makeup was not connected to my personal story. So, I didn’t fully check all of the PSP boxes.
PSP Formula #3: Profitable Niche
Lastly, is it profitable? Can you make money with the niche that you’re thinking about? Are there other people making money with it?
Yes, it was so clear that in the makeup category, a lot of people were profiting from it. For me, when I did makeup, it was searchable and profitable. But my personal story and connection to it weren’t strong enough. That’s why that didn’t work out for me.
I was not going to be successful at it because I wasn’t consistent. I didn’t have the drive to always pump out content for makeup.
So, I didn’t check the box of personal story or personal connection in the PSP formula.
A Big Instagram Mistake: Following Other People
This is a big mistake that I see a lot of people doing with their Instagram accounts. They think that they want something and then they start following other people.
In some cases, yes, it can be successful. You might even get that 100,000 followers on Instagram easily. But if you don’t have a strong passion behind it, it’s never going to be successful.
And soon, posting becomes a chore for you.
So, if you want to learn more about this PSP formula, I invite you to join my live trainings happening on:
💥 July 24
💥 July 26
💥 July 28
These live trainings will help you launch a successful coaching business and get clients! I will be covering a lot of things including how bio creates content that generates leads.
#2: Value-Based Content Approach
The second strategy is making sure that I have a value-based approach to my content. This has helped me a lot in growing 100,000 followers on Instagram.
When I’m creating content, I try to make sure that it is going to be valuable for other people. Obviously, everyone’s perception of value is different. But for example, when I first started creating content on Instagram, it was very “me-focused”.
My captions and my posts were all mostly centered around me. It was treating Instagram like a personal diary. It got to the point where I thought I sounded like a narcissist (lol). I wasn’t inspiring anyone with anything.
But when I shifted my approach by providing value to other people, everything changed.
A big mistake that content creators do is they treat their social media platforms like their personal diary.
This value-based approach leads to more profile visits. It has also led me to 100,000 followers on Instagram.
And these followers are people who genuinely interested in my value-based content.
#3: Post Shareable Content
The next thing that I changed within my Instagram strategy is by not posting so many photos of me. I shifted my strategy to post content that are more shareable.
Yes, when I post photos of myself, I do get more likes and more comments. Because when someone sees a photo of me, they don’t need to read the caption. Sometimes they’ll just like it.
When I post a photo of myself, I get a lot more engagement from my own family and friends. I was averaging about eight to 10,000 profile visits a week.
But the moment that I switched to more shareable content, I see 25,000 profile visits a week. So, this contributes to my growth in getting that 100,000 followers on Instagram.
The more people who share and visit my profiles, the quicker my account grow.
#4: Be On Other Platforms
The next big game-changer when it comes to growing 100,000 followers on Instagram is being on other platforms. Once you feel like you’ve mastered a platform, you can consider potentially building your authority elsewhere.
That’s a lot more searchable. For me, my Youtube channel generates a lot of traffic because if its search capabilities. If you don’t want to become a YouTube, it’s OKAY. You can consider other platforms like podcasts, Facebook, LinkedIn, Pinterest, Tik Tok, and more.
You’re able to see such rapid growth when you are multiple different platforms. Because you are not only incorporating Instagram strategies to help you grow. But you also have fuel of the other platforms that are helping you grow as well.
#5: Repurposing Content
Another thing that I did that has helped contribute to my growth is being a lot smarter with content creation. Because I am on multiple platforms, I find that it’s not sustainable for me to pump new content every week.
I cannot be on multiple platforms all the time. It’s simply not a CEO-level activity. And so that’s when I started to become a lot smarter with content repurposing.
Now, I will only create that content once. Then, I simply repurpose it to Instagram. It helps me get traffic on Instagram. And, I’m also getting traffic on YouTube from that video on both ends.
That’s how I was able to also accelerate the growth without me necessarily doubling my work. No, you don’t have to be on multiple platforms to do this. As long as you are creating content elsewhere, you can always convert that into other shareable content.
In a Nutshell
I’ve shared with you and narrowed down the key things that I believe have helped me achieved my 100,000 followers on Instagram. But if you go through my YouTube channel, there is a whole section where you can learn more about Instagram growth if you want.
But I did condense all of the most important ones that I believe contributed to my Instagram success. I know that traffic is the most important thing for my business growth. At least for me, I already have a niche established. I already know that I’m consistent with content. I already know that people like my content.
So, now my focus is simply on traffic.
If you get to this part of the blog and you are at the beginning stages, I invite you to join my free live trainings. I cover a lot of things and I know that these trainings are going to be amazing. And YES, I want YOU there!